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About us

Celebrating the places you love. Supporting the charities that care for them.

Combining our passion for design and the great outdoors, our pins are inspired by the beautiful and diverse natural landscapes of the British Isles.

As well as creating unique pins that celebrate these special places and your adventures in them, we are committed to building a sustainable business with a strong environmental purpose.

That's why we have pledged to donate a fixed amount of our revenue to UK conservation charities. We also plant a tree in the Scottish highlands for every new pin we launch, through Trees for Life, and use 100% recycled packaging. 

Buy a pin, give a pound

£1 from the sale of every pin goes directly to the UK National Parks Foundation.

We are proud to partner with the UK National Parks Foundation; a charity that supports work that improves, protects or enhances the National Parks and programmes that connect people and communities with these special landscapes.

UK National parks

Truly national in presence, the National Parks are where people get inspired by the great outdoors. Vital to health and well-being, they are the green lungs of the nation.

Established over 70 years ago and covering 10% of the landmass of Great Britain, the UK’s National Parks are part of the fabric of the British countryside. These designated landscapes host over 100 million visits every year, and are free to enter and explore.

There is a huge variety of landscapes within the National Parks, from mountains and lakes to coastal grassland and upland peat, broadleaf forest to chalk downland.

These habitats and ecosystems are crucial to UK biodiversity and also provide irreplaceable ecosystem services including carbon sequestration and storage; fresh water; fresh air and flood reduction.


Brecon Beacons

South Wales

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South Downs

South East England

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Lake District

North West England

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North East Scotland

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North Wales

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